Master of Marketing and Digital Communications
100% online for students in India
Study load
20-24 hours per week
Units
12
Start dates
January 2024
Earn a globally recognised online master’s degree.
Influence the digital space.
The world of marketing and communications is constantly evolving, and you need more than just a strong message to be heard. You need expertise to bring your message to your audience in the most effective way.
Become an expert in this field — at your own pace and from home — with Monash’s online Master of Marketing and Digital Communications.
Our faculty will ensure you are career-ready with a full suite of in-demand skills such as social media marketing, strategic communications and data analytics in communications. You’ll learn both the theoretical foundations of marketing and communications with tools and technologies today’s marketers use to reach their target audiences.
Our faculty will ensure you are career-ready with a full suite of in-demand skills such as social media marketing, strategic communications and data analytics in communications. You’ll learn both the theoretical foundations of marketing and communications with tools and technologies today’s marketers use to reach their target audiences.
What you will learn
- Digital fluency
Understand the impact emerging digital technologies have on communications and how they can be utilized for effective communication strategies. - Global communications
Learn about the political economy and the power of media ownership through exploring the roles of audiences, media reception and consumption. - Digital media
Expand your understanding of marketing in the digital age by studying social media, crisis communications and the breadth of digital channels.
Program Structure
Course code: A6035
Part A: Core master’s studies: 8 units
Learn advanced digital communications and marketing best practice from the experts.
• Principles of global communications
• Strategic communications in a digital era
• Data analytics in communications
• Effective crisis communications
• Marketing principles in a digital world
• Social media marketing
• Integrated marketing communications
• Digital marketing
Part B: Advanced expertise: 4 units
During the final part of the program you will focus on professional or scholarly work to contribute to your professional development portfolio.
Complete 4 units (24 credits) of Monash online units not already completed.
Entry Requirements
An Australian bachelor’s degree in a cognate* discipline, with an Australian Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.
OR
An Australian bachelor’s degree, with an Australian Weighted Average Mark (WAM) of 60, or equivalent qualification and at least two years of relevant work experience approved by the faculty.
*Cognate disciplines include: business, humanities, marketing and social sciences.
University entry requirements
To be considered for a course at Monash University, you must meet the minimum entry requirements.
Applicants with overseas tertiary qualifications are assessed on a case-by-case basis. Your undergraduate university or college qualifications will be evaluated based on the NOOSR categorizations.
English language requirements
For entry to Monash University, you must meet the minimum English language requirements. You can do this by completing one of the qualifications listed.
IELTS |
Paper-based TOEFL |
Internet-based TOEFL |
|
Overall score |
6.5 |
550 |
|
Reading |
6.0 |
|
13 |
Listening |
6.0 |
|
12 |
Writing |
6.0 |
4.5 |
21 |
Speaking |
6.0 |
18 |
If you need help understanding the above entry requirements, one of our dedicated academic advisers will be happy to assist you. Contact us at +91 892 970 0398 or email students@onlineindia.monash.edu .
Fees
Monash University believes in eliminating barriers to receiving top-quality international education. That’s why we strive to offer all of the benefits of a Monash degree to online learners in India at affordable rates and with various payment options to meet your budget and needs.
For more details on the cost of your program of interest and your payment options, please reach out to an adviser for a 1:1 consultation or call on +91 892 970 0398.
Industry insights
A Master of Marketing and Digital Communications will prepare you to succeed in various high-demand roles, such as:
- advertising manager
- brand manager
- communications advisor
- digital content coordinator
- digital marketing manager
- digital marketing specialist
- digital marketing team leader
- marketing communications specialist.
4.0 out of 5 stars
Digital marketing managers report very high job satisfaction.
21.1% job growth for digital marketing managers is expected over the next five years.
₹551,180 is the average salary for a digital marketing manager in India.
