Master of Business Management with a specialisation in Marketing
100% online for students in India
Study load
20-24 hours per week
Units
12
Start dates
January 2024
Earn a globally recognised online master’s degree.
Lead future innovation.
All organisations are looking for strong leadership with modern business skills to inspire teams and drive projects to success. Learn how to be an effective leader with the elite Monash Business School, ranked among the top 1 percent of business schools globally with a triple accreditation.
An online Master of Business Management is ideal for professionals who want to grow into a leadership position in their current sector or transition to a new sector. Our online business master’s course not only equips you with advanced business management expertise, but also allows you to specialise in an area that aligns your studies with your career goals.
Specialising in marketing prepares you to take advantage of the connection between marketing, the digital space and society in a global context. Explore advanced topics such as social media marketing, digital fluency and consumer experience and work through industry-relevant, career-focused projects to develop your professional portfolio.
What you will learn
- Strategic leadership
Develop a flexible leadership skill set that allows you to meet the demands of the dynamic business world. - Financial management
Leaders need to be mindful of the big picture, including how to allocate resources strategically to maximise profit and success. - Marketing
Focus on marketing communications, web content creation and digital and social media marketing through a business management lens.
Program Structure
Course code: B6031
Part A: Business management foundation: 4 units
Building on your professional work experience, these advanced graduate subjects are designed to broaden your management skills.
• Leadership for organisational advancement
• Strategic management for agile organisations
• Innovation and new value creation
• Financial management and resource utilisation
Part B: Marketing specialised studies: 4 units
Learn to create memorable customer experiences and advance business goals with socially responsible decisions.
• Marketing principles in a digital world
• Social media marketing
• Integrated marketing communications
• Digital marketing
Part C: Application studies: 4 units
Showcase your learnings with professional or project work to contribute to a portfolio.
• Business transformation
• Industry project 1
• Industry project 2
• Professional development
Entry Requirements
An Australian bachelor’s degree in a cognate discipline* or an equivalent qualification and achieved an Australian Weighted Average Mark (WAM) of 60 or an equivalent Grade Point Average as determined by the Monash Business School.
OR
An Australian bachelor’s degree and achieved an Australian Weighted Average Mark (WAM) of 60 or an equivalent Grade Point Average as approved by the Monash Business School, plus two years of relevant work experience.
*Cognate disciplines include: analytics, accounting, commerce, arts, law, marketing and IT.
University entry requirements
To be considered for a course at Monash University, you must meet the minimum entry requirements.
Applicants with overseas tertiary qualifications are assessed on a case-by-case basis. Your undergraduate university or college qualifications will be evaluated based on the NOOSR categorizations.
English language requirements
For entry to Monash University, you must meet the minimum English language requirements. You can do this by completing one of the qualifications listed.
IELTS |
Paper-based TOEFL |
Internet-based TOEFL |
|
Overall score |
6.5 |
550 |
|
Reading |
6.0 |
|
13 |
Listening |
6.0 |
|
12 |
Writing |
6.0 |
4.5 |
21 |
Speaking |
6.0 |
18 |
If you need help understanding the above entry requirements, one of our dedicated academic advisers will be happy to assist you. Contact us at +91 892 970 0398 or email students@onlineindia.monash.edu .
Fees
Monash University believes in eliminating barriers to receiving top-quality international education. That’s why we strive to offer all of the benefits of a Monash degree to online learners in India at affordable rates and with various payment options to meet your budget and needs.
For more details on the cost of your program of interest and your payment options, please reach out to an adviser for a 1:1 consultation or call on +91 892 970 0398.
Industry insights
Marketing professionals with up-to-date skills in the field are qualified for opportunities such as:
- advertising manager
- marketing and business development manager
- national marketing manager
- product manager
- strategic portfolio manager.
You may also choose to specialise in Digital Communications or Foundations in Project Management.
21.1% job growth predicted for marketing managers over the next five years.
₹67,68,55 is the average salary for a marketing manager in India.
Monash has propelled my career to new heights I never thought possible.
Sarah
Monash Online student
